Austin, TX, December 18, 2024 – Verifiable, a leading automated credentialing and network monitoring platform, today announced the appointment of Brook West as President. West will lead the go-to-market strategy, including sales, marketing, customer success, and partnerships – bolstering the company’s strategy to drive rapid growth in 2025.
West is a commercial healthcare veteran with over a decade of industry and executive leadership experience. Her insight and commitment to operational excellence will be invaluable as Verifiable expands to help more payers and providers streamline their credentialing operations, save money, and accelerate the timeline for providers to care for patients.
“With her proven track record of leadership, Brook will be a tremendous asset as we work to meet growing payer and provider demand,” said Nick Macario, CEO at Verifiable. “We’ve reimagined the credentialing process to create a simplified, more efficient future in healthcare. Brook’s innate understanding of the commercial healthcare and software industries will be key in bringing our streamlined credentialing technology to health plans nationwide.”
West joins Verifiable from Carrum Health, where she served as Chief Commercial Officer. In that role, she led the company’s go-to-market strategy and developed revenue operations from pre-Series A to post-Series B funding, ultimately driving exponential results. Before joining Carrum Heath, West was Vice President of Sales at 98point6 and Valant, where she drove significant growth by leading commercial go-to-market efforts. West earned a B.A. in Russian and Linguistics from the University of Pittsburgh and currently resides in Seattle, WA.
“Healthcare is desperate for change, and credentialing is ‘ground zero’ as healthcare can’t function without a credentialed provider,” said Brook West, President at Verifiable. “Verifiable’s key value proposition of transforming a cumbersome, time- and labor-intensive process that often leads to delayed care paired with their operating core values and strong management team made this an incredibly attractive mission to join. Their cutting-edge technology is uniquely positioned to bring about that necessary change, and I’m excited to join in a period of explosive growth as we build on the team’s incredible success so far.”
Over the last year, Verifiable has driven a 300%+ increase in health plan customers and garnered recognition as an industry leader in the credentialing space, including a 2024 Partner Innovation Award from Salesforce. In the coming year, Verifiable expects to see continued momentum:
“It goes beyond having a strong market fit,” said Nick Macario, CEO at Verifiable. “We’re resolving major complexities for our enterprise customers, and that has a material impact on their ability to scale, drive down cost, remove administrative bottlenecks, and – most importantly – improve the patient experience by delivering the outcomes everyone wants to see in healthcare.”
To learn how Verifiable’s streamlined credentialing and monitoring solutions can supercharge your operations, visit https://verifiable.com.